Paid Marketer

We are seeking a Paid Marketer to support our paid efforts across Google, Meta and TikTok. This role is responsible for planning, executing, and optimizing paid campaigns across platforms to drive engagement and conversions. Key Responsibilities Develop and implement paid campaigns that align with business goals. Set up, monitor, and optimize campaigns on platforms like Google Ads, Meta Ads, and TikTok Ads. Analyze campaign performance data, including metrics such as CTR, CPC, CPM, and ROI. Craft compelling ad copy designed to drive clicks and conversions. Manage daily and monthly advertising budgets to maximize ROI and cost efficiency. Prepare performance reports and provide actionable insights for campaign optimization. Implement A/B testing to refine ad copy, targeting strategies, and landing pages. Requirements 3+ years of experience in a paid marketing role Proficiency in Meta, Google, and TikTok paid advertising channels Strong analytical skills and ability to interpret data to make informed decisions Excellent copywriting skills for ad creation Knowledge of audience targeting and segmentation techniques Familiarity with digital marketing tools and analytics platforms (e.g., Google Analytics) Ability to work during U.S. work hours (PT/ ET) Benefits Remote work, forever Competitive USD pay Health insurance stipend WFH stipend Education stipend Co-working membership Training modules access Annual performance review 10 PTO days per year Originally posted on Himalayas